I am against sexism in all its manifestations and would oppose using sex to promote and sell alcohol. But Dorothy Goodbody is a joke. She is a cartoon character, the type of curvy blonde that American airmen should to paint on their planes in World War Two. She is the mythical daughter of the equally mythical former head brewer at Wye Valley whose brewing recipes she found in a drawer. The beers that carry her name have won many awards, including a recent one for packaging! Yet the killjoys at AC, who would like alcohol to be so severely taxed that only the super-rich could afford it, can't see the humour behind the label.

The Portman Group, the brewing industry watchdog that oversees promotions for alcohol, had to convene an independent panel to consider the complaint. What a waste of time and money.

Brewers have enough problems to face -- a media onslaught against "24-hour drinking" and massive increases in the costs of barley and hops -- without the added nonsense of fatuous complaints from Alcohol Concern.

The organisation is a charity. Who on earth funds these freaks?